Your Symbol to the World
Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your services or products offered.
Your logo should portray the values and goals of your company. They are a critical aspect of business marketing and as the companies major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well designed logo is an essential part of any companies overall market stratergy.
Take a look at Twitter. They revamped their logo with some small changes for example; sharper, aerodynamic 3-feather design representing Twitter’s improved speed and reliability. Beak held high, representing a company ready to take off, not just cruise on.
The new Intel logo represents the new Intel branding and business strategy. With deep respect for the Intel heritage, the new logo embodies the Intel of the past, the present, and into the future. Its dynamic forward motion captures Intel as a catalyst for positive change and as a driving force toward newer technological leaps.
BP's “Helios” (ancient Greek god of the sun) symbol, consisting of a green and yellow sunflower, was designed to symbolize energy in its various forms.